The problem
Why law firm marketing stalls.
It is rarely a lack of effort. It is effort without a strategy behind it.
Vendors without a plan
An SEO company, a directory listing, a pay-per-click account and a website from five years ago. Each one reports on itself, and nobody owns the whole picture.
Referrals left to luck
Most new matters still come from people who know you. Very few firms ask for referrals on purpose, or give referrers a clear description of who to send.
A message that sounds like every firm
“Experienced, aggressive, caring” describes every firm on the block. Prospects choose the firm that sounds like it handles their exact problem.
Invisible in AI search
People now ask an AI assistant “Who's a good estate planning attorney near me?” and get two or three names. Being one of them takes more than a website.
What we do
What a fractional CMO does for your firm.
We start with Strategy First, then run the plan on the Marketing Operating System. For a law firm, that covers:
- Ideal clients defined by practice area, so the marketing goes after the matters you want
- A core message that tells prospects why your firm, in their words
- A referral system with accountants, financial advisors and other professionals who serve your clients
- Local and AI search visibility: reviews, profiles and content that answer real questions
- Direction for your SEO, website, ads and intake vendors, all working from one plan
- A scorecard on consultations booked, new matters signed and where they came from
In their words
From an attorney who has been there.
When you're launching a new business, it's a challenge to figure out how to differentiate yourself. As a lawyer who just launched his own estate planning law practice, I've personally experienced this. Working with Stephen and The fCMO Agency team has been a game-changer. I can't say enough about how helpful it has been.
Pricing
Clear prices, no surprises.
Start with a strategy, then choose how much of the work you want us to carry.
Strategy First
$7,500 to $10,000one time
A ten-part marketing strategy and 90-day plan in 30 to 45 days.
DetailsQuestions
Fractional CMO for law firms: common questions.
What does a fractional CMO do for a law firm?
A fractional CMO is the senior marketing leader your firm does not have full-time. For a law firm that means deciding which practice areas and clients to go after, shaping the message that makes the firm the obvious choice, building a referral system with other professionals, and directing the SEO, website, content and ad vendors so they work from one plan.
How much does a fractional CMO cost for a law firm?
The same as for any client: $2,500 a month if your team executes, $5,000 a month if we lead your staff and vendors, or $10,000 a month if our team does the work too. Most firms start with Strategy First, a marketing strategy built in 30 to 45 days, at $7,500 to $10,000. Our law firm marketing plan guide shows what that strategy covers.
Is a fractional CMO better than a legal marketing agency?
They solve different problems. A legal marketing agency sells execution, such as SEO, ads or a website. A fractional CMO decides what the firm should do and makes sure the vendors deliver it. The fCMO Agency is a fractional CMO agency, so you can have the leadership alone or the leadership and the team.
Do you work with solo attorneys and small firms?
Yes. Solo practitioners and small firms often get the most from a fractional CMO, because nobody at the firm has time to own marketing. Andrew Goodwin brought us in as he launched his own estate planning practice.
How do you handle attorney advertising rules?
Your firm reviews and approves everything before it is published, so anything covered by your state bar's advertising rules goes through your review first. The strategy also leans on referrals, reputation and useful content, which keeps the marketing on solid ground.
How long before a law firm sees results?
The strategy and the 90-day plan are finished in the first 30 to 45 days. From there, your scorecard tracks the numbers that matter, such as consultations booked and new matters signed, and every quarter the plan is reset around what is working.